UPDATE: We were so blown away by your support that our #DOGforDOGpaws campaign is now running for the entire month of June! Each week, we’ll donate a meal to a dog in need for every Instagram photo of your pup’s paws. Just be sure to add the tag #DOGforDOGpaws, so we can find you!
On Wednesday May 27th, we challenged our Instagram dog friends to post a pic of their paws, and in exchange DOG for DOG would donate a meal to a dog in need. We thought this would be fun, but we never thought this would be called “the next ice bucket challenge”!
When our friends at The BarkPost posted about our campaign, and was their first piece of content to make to trend on Facebook, after being shared over 55,000 times! And by the end of the first week, nearly 35,000 tiny, large, spotted, painted dog paws were tagged #DOGforDOGpaws promoting this campaign.
As the campaign came to a close on June 2nd, paw pics were popping up in our Instagram feed at a steady rate. Dog parents were just too excited about this campaign, so we decided to restructure the promotion, and allow those who were just finding out about #DOGforDOGpaws to be able to join our mission.
How can you get your pup’s paws involved? Post an Instagram photo of your pup’s paws before midnight on Monday, each week in June, to have it counted towards that week’s 1,000 meal donation! Remember to add the hashtag #DOGforDOGpaws, and DOG for DOG will donate a meal to a shelter dog. Keep an eye on our own Instagram account, we’ll have exciting #DOGforDOGpaw updates and news to bring to you every week! Let’s get those paws the air!
The Fine Paw Print:
When do I have to post? One photo per Instagram user, per day. So post daily if you like! Each week, DOG for DOG will donate 1 meal for every pup paw on Instagram tagged #DOGforDOGpaws, up to 1,000 meals a week. Promotion ends June 30, 2015 at 11:59pm.
Do they have to be DOG paws? Uh, if you can fool us, then fine, we’ll count them. But we do know the difference between turtle feet and dog feet. (We’re lookin’ at you Rocket Larry.)
Where will the meals go? DOG for DOG donates to rescues and shelters like Villalobos Rescue Center, helping keep shelter dogs full and healthy with premium DOGSFOOD. If Villalobos can get every bowl of food donated, they save more than $300k a year! When a group like this can put their funds towards operating costs, like kennel upkeep, staff salaries, and vet bills, they can save more dogs.
How can I help even more dogs? (We know you’re wondering!) Just buy a bag of natural, made in the USA DOGSFOOD™ on Petsmart.com and an equal amount of food will be donated Villalobos Rescue Sanctuary. Join the movement and help us feed dogs in need.