DOG for DOG is a movement to help as many dogs as possible. With every purchase DOG for DOG gives an equal amount of food to dogs in need.

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DOG for DOG Transformation – Ethel from Simi Valley Missing Pets

by DOG for DOG Team 1 Comment

Today, we want to introduce you to Ethel – a pup who had a hard life that was rescued from our amazing donation partner, Simi Valley Missing Pets. Simi Valley Missing Pets was started by the amazing duo – Doug and Jenn. It started off as a place where the community can get together to look for… you guessed it, missing pets. Owners can post their missing pet on their Facebook page to see if anyone has seen their pet. If the missing pet doesn’t find their owner after 30 days, the dog is fixed and all medical needs are taken care of and sent to a foster home until they can find their forever home.

Ethel is a special pup that their volunteer Brittany fell in love with. Here’s her story:

Ethel, is now an almost 5 month old little girl who was taken in by Simi Valley Missing Pets from Bakersfield shelter when she was 10 weeks old. They called Jenn from Simi Valley Missing Pets and asked that she take this little girl who had just been brought in with some facial deformities and was malnourished. Of course Jenn agreed and then I asked to foster her. When I got her home, my husband and I weighed her and she was all of 8 pounds. You could see all of her ribs, and the fur on the end of her tail was missing. When we picked her up, it was almost as though her chest would collapse inward because she was just so frail. Ethel was immediately put on DOG for DOG Grain Free Salmon Formula (her skin was flakey and red under her armpits so grain free seemed to be the way to go!).  She eats 3 cups of DOG for DOG dry food a day as well as gets her DOGSBUTTER in her chew bones for treats. She is now 27 pounds, all of her fur grew in beautifully, she no longer has irritated skin, and she is as solid and healthy as they come! DOG for DOG helped her gain a much needed 2 pounds, on average, a week and her coat looks gorgeous! 

They say a picture is worth a thousand words and we couldn’t agree more with these Before and After photos.






Want to hear (and see!) more heart warming stories like this? Make sure to like the DOG for DOG Facebook page as well as Simi Valley Missing Pet’s Facebook page.

Also, a HUGE thank you to those who have joined our POUND for POUND movement. As a small token of our appreciation, we are offering a $5 off coupon for any bag of DOGSFOOD at your local PetSmart store. Click here for the coupon: To redeem, either print the coupon or show it on your phone.

DOG for DOG: Investors Wanted!

“It is time to feed every dog in every shelter across North America.” – Rocky Kanaka, founder of DOG for DOG 

Today, we have an important message from our Founder, Rocky Kanaka.

DOG for DOG was found with one mission: to feed dogs in need. With the amazing support from our friends and family and all of you that have joined our movement, we have been able to donate thousands and thousands of pounds of food to dogs in need. Though the perception of shelter dogs is rapidly changing, there are still many homeless dogs that need our food donation. So why do we need investors? It’s because we are growing so rapidly. We need your help in feeding every dog in every shelter across North America. Will you join the POUND for POUND movement? 

Are you an investor that can help us feed more dogs in need? Email Rocky directly at:

We can’t do this without all of you! Help us spread the word by sharing this video:

How to Help the Displaced Dogs of Fort McMurray Wildfire Crisis

Help the Displaced Dogs of Fort McMurray Wildfire with DOG for DOG

On behalf of DOG for DOG, our hearts go out to those impacted by the devastating Fort McMurray wildfire crisis. We know during a crisis, many dogs are displaced and we need YOUR help! Visit any PetSmart store throughout Canada from now until May 20th and purchase any DOG for DOG product. For every product sold, we will donate an equal amount of DOGSFOOD to the displaced dogs of the wildfire. Find your nearest PetSmart Store here.

Not in Canada but still want to help? You can donate directly to our donation partner, PetSmart Charities.

Thank you for joining our movement and making a difference with us, pound for pound.

2015 Statistics on Homeless Dogs and How you Can Help Feed Them

by DOG for DOG Team 0 Comments

As we march through our first month of the new year, it’s important to pay attention to the choices we’re making and patterns we’re creating in our fresh start. Hopefully, if we’ve paid attention and made our resolutions, we won’t continue with mistakes we made in the previous year. Using this practice to look at the dog world, we thought it might be good to take a look back at how 2015 played out for homeless dogs across the US and if any improvements have been made in getting these dogs adopted! While there is no possible way to know the exact amount of homeless dogs living each year in the US (currently, no government institution is responsible for tabulation national statistics for the animal protection movement), there are some stats we do know:

  • Approximately 3.9 million homeless dogs enter animal shelters each year
  • Of those, approx. 1.2 million homeless dogs are euthanized in shelters each year
  • 1.4 million homeless dogs are adopted from shelters each year, while about 542k dogs are returned to their owners from the shelter
  • So, of the dogs entering shelters, appox. 35% are adopted, 31% are euthanized and 26% are returned to owners.
  • There are 13,600 independent community shelters throughout the US (outside of the ASPCA and Humane Society).

General stats about pets and dog ownership:

  • Most people still get their pets from friends or family members. Outside of that, 28% of dogs are purchased from breeders and 29% are adopted from shelters and rescues (at one percent, a tiny victory!)

Of course, the steps to help control the over-abundance of animals that land in shelters each year are fairly clear:

  1. Think long and hard before adopting or buying a new pet, and if for whatever reason the new addition doesn’t work out, take proper steps to safely and humanely rehome them outside of the shelter system.
  2. When you get a new dog, make sure they are spayed or neutered as soon as possible. Even if you think they’ll never come in contact with another dog, it’s still safest (and healthiest!) to take care of this right away.
  3. When thinking of getting a new dog, please adopt, don’t shop.

With the over-abundance of dogs being euthanized in shelters each year, there is absolutely no valid excuse for buying a dog from a breeder. All of the popular myths have been busted (breed dogs are healthier and better behaved, etc.) Sure, you might have to search longer and harder if you’re looking for something super specific (male, under 1 year Frenchie, for example) but I guarantee you, if you’re patient you can find any dog your heart desires through adoption. Beyond that, I applaud those who let go of their ties to specific breeds and ages and are willing to walk into a few shelters and see what happens. This is ultimately, I think, the best way to find a dog you have a genuine connection with. And who you pick (and who picks you!) might surprise you. Of course, it’s great to do research on breeds and temperaments before you go out and get a dog and I’m not saying you should toss that line of thinking out the window. I just think it’s best to have an open mind.

For us, the bottom line is simple. As long as millions of dogs are being euthanized each year due to overpopulation, it is irresponsible and inhumane to bring even more of those animals into the world just to fill pet stores and line breeders pockets. And as long as there are homeless dogs at shelters – we will keep donating. We are a mission based company but we can’t do it alone. Of coursing purchasing any of our products is a huge help. But simply spreading the word helps us out! Here’s all of our social media channels.




In the comments below, tell us about your own experiences with rescue and shelter dogs and what initiatives are taken to make your city a no-kill city.

Jamie Chung Celebrates the DOG for DOG Mission!

by DOG for DOG Team 0 Comments
Jamie Chung Celebrates the DOG for DOG Mission!

Jamie Chung, actress, blogger and pet parent to an adorable rescue dog, Ewok, joined in on the red carpet celebration of DOG for DOG’s DOGSFOOD launch in PetSmart. Rocky Kanaka, DOG for DOG’s founder and star of Save Our Shelter, popped in a few photos with the dog-loving actress, and thanked her for coming out to support DOG for DOG and PetSmart’s new joined mission to feed dogs in need.

With every sale of DOGSFOOD at PetSmart, DOG for DOG will donate an equal amount of food to PetSmart Charities partner animal welfare organizations and their dogs in need.

6 Tips for Adopting the Right Match

by DOG for DOG Team 1 Comment
6 Tips for Adopting the Right Match

When looking to adopt a new dog – whether it’s an addition to your current pack, your first pup or you’re looking to have a dog again after some time spent solo – you’re obviously considering what kind of dog you’d like to have. You’re likely thinking about things like size, breed, personality traits and where you’ll get them from. These are all vastly important things to consider, but they certainly aren’t the only ones! In fact, it’s amazing how much we can obsessive over one detail of the process without really considering how important (maybe even more important) another detail is. With this in mind, we wanted to share some tips on what to look for and ultimately how to pick a rescue dog, whether you’re going through a shelter or rescue.


Photo from Save Our Shelter – Tune in Saturdays. (Check your local listings!)

1. Don’t limit yourself to one place or too short a time-frame. It’s doubtful you need a dog by this weekend. We don’t have to tell you that taking in a living animal is a serious thing, both for you and the pup. Once you’ve made the decision to adopt, give yourself time to find the perfect fit. It may take several weekends of visits before you find a good match. And don’t limit yourself to one place either. A little research will likely lend more options than you might have thought available to you. Most towns, even small ones, have at least one rescue and one shelter, and more in a short drive. See what they all have to offer! What do you have to lose? (Besides literally wanting all. the. dogs.)

2. Do your breed research. We’re firm believers in being open-minded about what breed you adopt, especially since you’ll likely end up with a mixed breed pup and then the regular dominant personality traits get pretty muddled anyways. However, it’s still smart to look into the kinds of breeds you’ve been thinking about and see if it matches your lifestyle. Yes, Australian Shepherds are very, very cute. They also shed like crazy and need tons of exercise and attention, and that’s the more important fact to consider.


Photo by George Bremer

3. Think about size, seriously. While we feel like the breed is actually less important than the personality and general disposition of the dog, we do think it’s very important to consider size. And not for the reason you might initially think! A lot of people don’t want a big dog because they assume that’s instantly more work, and we don’t think that’s necessarily true. A small dog can be aggressive, barky, sheddy, hyper, etc., just like a big dog can be easy going, lazy and quiet. You have to judge that dog-to-dog. The more important way to consider size is in your lifestyle. If you travel a lot and want to bring your dog with you, a dog 30 pounds and under is going to be a lot easier to have along on trains and plane rides, or even around town. Not a world traveler but really into runs in the park or hikes on the weekend? We’re not saying tiny dogs don’t like some exercise here and there, but a lab would probably make a better running buddy. Think about your own life and how you’d like a dog to fit into it. That should inform a lot of your choices!

4. Ask a shelter staff member, or rescue organizer to suggest a dog for you. Tell them about your lifestyle, about dog’s you’ve had or been around that you’ve loved and get their honest opinion. They see these matches made every single day – trust them enough to give the dog they suggest a chance!

5. Give an unlikely match a chance. Do you have a friend with an unruly dog that they love unconditionally? Of course you do! You are most likely going to bond with any dog you select and they will definitely bond with you, so don’t put too much emphasis on that initial connection.

Don’t worry if a dog you’re meeting is more interested in their current foster or volunteer. This just shows that the dog is loyal and can form strong bonds with their pack! Some dogs, just like people, are shy upon first meetings, but that doesn’t mean they’re necessarily shy dogs by nature. A pup might also have high energy after coming out of their pin, but that doesn’t mean they’re always hyper… maybe it’s their first time out that day! Try to spend at least fifteen minutes with each dog and really talk to their foster, volunteer or caregiver. Pepper them with questions about the dog to find out their personality and ticks. Most volunteers will be totally honest with you. They’re not trying to sell you a used car, they want the right person to adopt the animal they care for. If it doesn’t work out, you’ll be bringing the pup back to them, and nobody wants to needlessly put a dog through that. They want to make the best match too, so that everyone is happy for the long haul.

Photo by zebarnebe

Photo by zebarnebe

6. Take some time to think. Once you’ve narrowed down your list (or maybe you’ve got a solo champion!) take the night to think about it if you have any reservations. Go check out another rescue or shelter the next day. While shelter dogs can get snatched up at any moment, you’ll generally have more time to decide about a rescue dog and a sometimes lengthy adoption process to go through. No matter the case, be sure of your choice and your commitment, because it’s a big one! Not finding a match? Don’t give up! It can take weeks or even months to find the perfect match, especially if you have specific needs or wants in terms of size or breed and age, etc. Trust us that anything is possible, and there is nothing you can’t find in a shelter or rescue somewhere with a little bit of patience. The more groups you speak with about what you’re looking for, the more you’re likely to find what you’re looking for. There is no need to settle!

We hope these tips help you as you move forward in your adoption process. Of course, there is always more to consider, so please leave your own adoption advice and stories in the comments below!

Header photo by Vicki Warwick

8 Survivor Pups In Search of A Forever Home

by DOG for DOG Team 0 Comments

In honor of this week’s Save Our Shelter by DOG for DOG episode, we salute survivors! These dogs have been through a great deal, or are living with a disability, and doing so with a smile! Have a peek at these eight survivors and share their stories, together we can #SaveASurvivor!

1. Fast Eddie
Male, 6 years, Min Pin Mix
A Purposeful Rescue
Los Angeles, CA
FAST EDDIE IS AMAZING! So amazing that the shelter volunteers and staffed raised money to buy him a set of wheels! He’s a SUPER STAR and has no idea that his back legs are a bit wonky! He slipped those wheels right on and was off and running! FYI he still has feeling in his hind legs and we believe in time, with physical therapy he will regain use of them. In the meantime he is happy as can be living in his foster home in Ojai!


2. Dolly
Female, 9 Years, Lab-Pit Mix
Social Tees Animal Rescue
New York, NY
Dolly is a truly remarkable soul. This girl has a loving, trusting energy that emanates from her and warms everyone she meets. Dolly is 9 years old and about 40 lbs. We rescued her from a family that was about to dump her because she had gone blind. She had one of her eyes removed last year, and while she can’t see she gets around very well… she just bumps into things once in a while and needs some guidance.


3. Jag
Male, 3 years, Spaniel Mix
Kennesaw, GA
Mostly Mutts
I’m a super sweet, happy and full of life kind of dog! I have no use of my back legs but I don’t let it get me down! Don’t bother telling me I can’t walk, as I can skootch along easily to get where I want to go. My foster dad made me a new wheelchair which will come with me when I’m adopted, as I love to go for walks and even run around a bit with my people. We’ll be the stars of the neighborhood.

4. Bo
Male, 9 months, Australian Shepherd/Cattle Dog/Catauhula mix
Portland, OR
Deaf Dogs of Oregon
Meet Bo! He is a deaf puppy – full of energy and love. He is very smart and willing to learn. He LOVES the frisbee and can already catch it from a distance. He will need lots of attention, exercise, and stimulation to keep his smart mind busy and would make an excellent agility dog. He would love to do any and all activities, hiking, beach, running, as long as he is with you and getting the attention he craves. Bo is deaf, but that doesn’t slow him down!


5. BayMax
Male, 7 months, English Mastiff
Marley’s Mutts
Tehachapi, CA

Baymaxis a perfect example of an English mastiff and is approximately seven months old and not quite hundred pounds and does not have eyes. When shelter staff reached out to us he was in significant pain from genetic conditions that affected his eyes.

Both of his eyes were surgically removed and he’s feeling very much like a typical puppy now. Baymax loves to wrestle with other dogs and will gladly climb on your lap and wrestle with his people if given the opportunity. His lack of vision doesn’t affect his personality at all, he is completely happy.

6. & 7. Madison & Tommy
Bonded Pair, 9 & 13 years, Brussels Griffon
National Brussels Griffon Rescue

Columbus, OH

Madison and Tommy’s paws had endured many a cold day and night before they came into NBGR’s care. They were kept in an outside pen most of their lives. Despite the lack of socialization, Madison is a loving, happy, hard of hearing 13 yr. old, 13 lb. very sweet girl who spends her time caring and watching out for her 9 year old companion, Tommy, who is only 8.9 lbs. and almost blind. How touching that a dog treated so badly would be able to show such compassion to another dog. What a pair! Together they use each other to find their way.


8. Splinter
Male, 10 years, German Shepherd
Pal’s Palace
Chicago, IL
This boy might very well be the sweetest animal on the face of this earth! Splinter lived on the end of a chain in Kentucky for his entire life. He was completely bald with mange, starved near death, heartworm positive, and his ears and tail had frostbite. He was barely able to stand or lift his head when he was rescued. It’s taken months of loving care, blood transfusions, and a lot of medical intervention to bring him back to life.


For more heartwarming rescue tales, be sure to tune in Saturdays and watch Save Our Shelter on The CW, part of One Magnificent Morning. Check here for local listings.

DOG for DOG Wants to Save Your Shelter

by DOG for DOG Team 18 Comments
DOG for DOG Wants to Save Your Shelter

Who’s ready to see some rescue and shelter spaces get a DOG for DOG DIY makeover? We’re crazy excited to announce our new unscripted television show, Save Our Shelter. How did our founder, Rocky Kanaka, get so inspired that he launched a company AND a television show to help pets in need? Read on to find out, and hear more about our adventures!

It all started with our founder, Rocky Kanaka, who has always had a passion for pets and working in the pet space, starting with his business The Dog Bakery. Through local in-store events, he was awakened to the massive problem of pet homelessness in the US and he wanted to find a way to do more to give back. He started by donating proceeds from his store as well as hosting pet adoptions but the impact was just not big enough. That’s how DOG for DOG started, as a way to give back and provide great nutrition to dogs in shelters awaiting their forever home. Through DOG for DOG, Rocky was able to connect more with the local dog and cat rescue and shelter community, and see the resources needed to help these great communities grow.