DOG for DOG is a movement to help as many dogs as possible. With every purchase DOG for DOG gives an equal amount of food to dogs in need.

Category Archives

11 Articles

Holiday Shopping Guide that Give Back to Dogs

by DOG for DOG Team 0 Comments

holiday gift guide by DOG for DOG or companies that give back

When shopping for the dog lover (or, more likely, lovers) in your life, you’re lucky to have a never-ending supply of possible things to get them. Whether it’s a gift certificate to, something handmade and/or personalized from Etsy or a trip to the groomer for their pup – there’s plenty a dog lover would love to receive. Or maybe you’re looking for unique ways to treat your own pup this holiday season. Whatever the case, there are places and brands out there that you can shop and not only buy some dog related products but also give back to dogs in need at the same time! We’ve rounded up four below for you to check out.

1. Thundershirt. If you haven’t heard of them already, Thundershirts are specifically designed to comfort dogs experiencing anxiety, preventing panic attacks and other behaviors that affect lonely pups. The company has donated thousands of their products directly to shelters and adoption organizations across the country and you can donate directly yourself or request a donation through their website. Buying a Thundershirt for your own dog or the dog of a loved one helps further them in their mission to help all dogs.

2. BarkBox. BarkBox is a themed, monthly box service delivered straight to your door full of doggie goodies. Give the gift that keeps on giving! Simply choose a subscription package based on how long you’d like to receive boxes and how big your dog is and receive your goodies (a mix of toys, treats and food) on the 15th of each month. The BarkBox program not only offers an amazing gift to dogs but also donates 10% of all profits to shelters. With their BarkGood program, they work with over 3,000 shelters and rescues around the US and Canada! 

Amazon Smile donates to dogs in need with DOG for DOG

Photo by Humanity Road

3. Amazon Smile. Who doesn’t use Amazon on a regular basis? Do something super easy then and click through to their AmazonSmile program, where you can purchase products and hand-select a dog rescue to receive a portion of the proceeds. Over 2,100 rescues and humane societies are involved and it’s so easy – you click, they give!

DOG for DOG feeds dog in need

4. Dog for Dog. You didn’t think we’d forget ourselves, did you?! Our mission says it all – “You buy a bag of our food or treats, and we give another equal bag to a dog in need.” It’s that simple! By buying our brand, you are directly influencing the life of a dog in need in a shelter, and what dog wouldn’t love one of our tasty treats? If you’ve never ordered before, you can save 10% off of your first purchase by signing up for our newsletter, which will also get you receiving updates and stories about how you can further help out dogs in need in your own neighborhood.


Some other options?

  • Subaru. In the past seven years, the car company has donated over $9 million to the ASPCA as part of their Share the Love partnership.
  • Build-a-Bear. This toy company supports a number of good causes, including shelters like Red Rover and Oregon Greyhound Adoption, so you know you can feel good about spending your money here.
  • Monkeez Makes a Difference. Monkeez advocates for animal welfare through their children’s toys, selling an exclusive line of toys to raise money for the Best Friends Animal Society, the largest no-kill animal sanctuary in the country.
  • Puppy Luv Glam. This girly clothing line for young tots and infants is all about the love of dogs. They use their products to encourage adoption over buying from breeders and currently donate $2 to the ASPCA for every (adorable) garment they sell.
  • Lush. The cruelty-free cosmetics line has a special line of hand and body lotions called Charity Pots, with one in particular supporting the Beagle Freedom Project, a rescue operation which specifically rescues dogs from laboratory testing.
  • Bissell. The makers of home care products and vacuum cleaners, mops and stain removers also run the Bissell Pet Foundation, which finds homes for pets in need. A portion of every Bissell product purchase goes towards their foundation!
  • Ikea. Ikea has joined with existing shelters to form Home for Hope, a campaign that places cardboard cutouts of adoptable dogs in their furniture displays to show people what their home would look like with a pet in it. The cutouts feature scannable codes for customers to track their favorite adoptable dogs on their smartphone. How cute and smart is that?
Screen Shot 2015-12-15 at 12.16.40 PM

Photo by @millandgrace

Feeling the doggie holiday spirit? This is just the tip of the iceberg. In the comments below, tell us where you shop that gives back to dogs in need and what dog related products you’re planning to stock up on this holiday season.

Found Animals Gala

by DOG for DOG Team 0 Comments
Found Animals Gala

On Saturday, November 1, 2014 I was presented with an award from at the Found Animals Gala honoring the work that I am doing with DOG for DOG. Winning this award from Found Animals Foundation is something I will always cherish.  I can’t thank Dr. Gary and Alya Michelson, Aimee Gilbreath and everyone else at Found Animal Foundation enough for taking the time to honor me.  What really made me have to stop and catch my breath is the sincerity of this team that, at the end of  the day, really is the one deserving of all the honor.  They are truly making a difference in the lives of millions of pets and people.

When I started DOG for DOG it was based behind the belief that people are naturally good.  Groups like Found Animals simply reinforce this belief.

What really humbles me about all of this is the circle of people coming together to impact our world.  If you could only see my team and how hard they have worked from day one to make sure DOG for DOG could become a sustainable way to help pets.  If you could only see the volunteers that save abused, hungry, and scared animals.  If you could only see how many of our loyal followers feed and treat their pets DOG for DOG religiously so the donation items can go to help pets.  If you could see all of this like I do, you would wake up every day knowing that as long as there are passionate people like this, like YOU, we will find a way.

So thank you Found Animals Foundation and every single person that has ever taken even a small action to help an animals in a very big way!

I can’t implore you enough to simply take a small step and get involved with the Found Animals Foundation.  Go now and check them out…

-Rocky Kanaka


Rocky Kanaka accepting Found Animals awards from Ron Galperin, current Controller for the City of Los Angeles


Rocky Kanaka, Found Animals Director, Aimee Gilbreath, and Found Animals Founder, Dr. Gary Michelson


DOG for DOG Team (left to right): Sara Nishikawa, Kelly Hannaford, Rocky Kanaka, Dakota Dunn and Michael Bateman


Thank You!!

by DOG for DOG Team
Thank You!!

First and foremost, I want to highlight how amazing you all are! I am truly encouraged and inspired by every single one of you for joining in to help our “Feed A Shelter” for a year campaign!  When we made a commitment to reach our goal and donate 100,000 pounds of food, I never could have imagined just how involved and caring so many of you could be.  From the bottom of my heart thank you for your involvement. 

 Now let’s make some real changes. Below are pictures of those getting involved and nominating their shelter. Share with all of your friends; nominate a shelter and then smile because you just helped make a difference.

– Rocky Kanaka, Founder & President  

Snoop. Feed a Shelter

Screenshot 2014-06-04 12.20.41
  Unknown      Screenshot 2014-06-04 10.29.41Screenshot 2014-06-04 10.28.30Screenshot 2014-06-04 10.28.43 Screenshot 2014-06-04 10.27.58  Screenshot 2014-06-04 10.27.37

Screenshot 2014-06-04 10.27.17 Screenshot 2014-06-04 10.27.01  Screenshot 2014-06-04 10.26.48

Screenshot 2014-06-04 10.26.38         Screenshot 2014-06-04 10.26.24   Screenshot 2014-06-04 10.25.57                 Screenshot 2014-06-04 10.25.29                                                  Screenshot 2014-06-04 10.25.03Screenshot 2014-06-04 10.24.53    Screenshot 2014-06-04 10.24.39  Screenshot 2014-06-04 10.24.27  Screenshot 2014-06-04 12.25.38

Screenshot 2014-06-04 10.24.16  Screenshot 2014-06-04 10.24.07  Screenshot 2014-06-04 10.23.47     Screenshot 2014-06-04 10.23.33                       Screenshot 2014-06-04 10.23.05

Screenshot 2014-06-04 10.22.23

Screenshot 2014-06-04 10.22.55       Screenshot 2014-06-04 10.22.04           Screenshot 2014-06-04 10.21.39

Screenshot 2014-06-04 10.21.09                             Screenshot 2014-06-04 10.20.47

                Screenshot 2014-06-04 10.18.03             Screenshot 2014-06-04 10.17.51                                  Screenshot 2014-06-04 10.17.37        Screenshot 2014-06-04 10.17.03          Screenshot 2014-06-04 10.16.06Screenshot 2014-06-04 10.16.40                                             Screenshot 2014-06-04 10.15.55

     Screenshot 2014-06-04 10.14.19                                         Screenshot 2014-06-04 10.13.53 Screenshot 2014-06-04 10.13.06 Screenshot 2014-06-04 10.12.49 Screenshot 2014-06-04 10.12.31

                     Screenshot 2014-06-04 10.12.20    Screenshot 2014-06-04 10.12.05

Screenshot 2014-06-04 10.11.56                      Screenshot 2014-06-04 10.11.35                              Screenshot 2014-06-04 10.09.43Screenshot 2014-06-04 10.11.01  Screenshot 2014-06-04 10.10.04

Screenshot 2014-06-04 10.08.46  Screenshot 2014-06-04 10.08.37 Screenshot 2014-06-04 10.08.21

Screenshot 2014-06-04 10.08.11                        Screenshot 2014-06-04 10.07.23Screenshot 2014-06-04 10.06.04  Screenshot 2014-06-04 10.07.09                               Screenshot 2014-06-04 10.05.26              Screenshot 2014-06-04 10.05.07                    Screenshot 2014-06-04 10.04.51Screenshot 2014-06-04 10.06.53

Screenshot 2014-06-04 10.04.30   Screenshot 2014-06-04 10.04.02 Screenshot 2014-06-04 10.03.38  Screenshot 2014-06-04 10.03.26  Screenshot 2014-06-04 10.03.01

Screenshot 2014-06-04 10.02.44      Screenshot 2014-06-04 10.02.35

Screenshot 2014-06-04 09.59.51         Screenshot 2014-06-04 10.01.08  photo[2]

Screenshot 2014-06-04 10.00.56

photo  FOTAC19  afterlight Screenshot 2014-06-04 10.28.59

  IMG_6003   20140527_133858       IMG_3681 Screenshot 2014-06-04 10.29.32

Demarcus Cousins Teams up With DOG for DOG

by DOG for DOG Team
Demarcus Cousins Teams up With DOG for DOG

Demarcus Cousins always felt like the underdog and now he wants to help dogs in need. Teaming up with DOG for DOG, Cousins donated 700 lbs of our DOGSFOOD to The Front Street Shelter in Sacramento, CA.

Cousins, of the Sacramento Kings, has three dogs of his own; Gotti, Sosa & Capone, who are loved, spoiled and an important part of home. Upon learning the good that the shelters in his area are doing, Cousins wanted to be a part of the solution. He approached DOG for DOG looking for ways to help dogs in need and we were enthusiastic to be a part of the giving.

Check out the video below from #REALDMC to see Demarcus Cousins and (@boogiecousins) Rocky Kanaka (@rockykanaka) working with Front Street Shelter to help dogs in need!


by DOG for DOG Team

We are pleased to announce that DOGSGOOD won BEST IN SHOW at the New Product Showcase from the 2014 Global Pet Expo!! This is the highest award that can be won in the pet industry!

DOGSFOOD is all natural, packed with fruits and vegetables, probiotics, amino acids and contains multiple protein sources. And DOGSFOOD is extruded NOT baked to ensure the maximum amount of nutrients and vitamins. DOGSFOOD is available in Grain Free with Ocean Fish, Pork & Brown Rice and New Zealand Lamb. And the best part is that for every bag purchased we give a bag to a dog in need. In 2013 we gave 52,000 pounds to shelters!



by DOG for DOG Team


Guest Blogger: Marley’s Mutts


By Zach Skow

I have rescued dogs that have been shot, stabbed, set on fire, beaten and starved within an inch of their lives. They all have amazing stories and have all survived to thrive! Our most recent harrowing story belongs to Shadow, whose name speaks of her dark past but also her undying loyalty.

Shadow’s Story begins with a phone call on December 5th from Officer Ashley of Kern County Animal Services. The tone in her voice was ominous and distressing. She told me that hikers had found 3 large dogs stuffed into a single-dog-crate, way off the beaten path, in the foothills above Ridgecrest. One dog was clearly dead and frozen, and the two survivors where injured but alive. The only clues as to their origin were from anonymous tire tracks that led away from the scene. Temperatures had neared single digits the previous night and we weren’t sure how long they had been out there, therefore it wasn’t clear if the deceased dog had frozen to death, died from exposure or succumbed to other injuries.

Ashley asked for us to help save them, we of course obliged and met the two dogs the following day at the Lake Isabella Animal Shelter. The shelter staff had given them new names– Shadow (girl) and Clancy (boy)– but they needed new everything: new confidence, renewed faith, new love, new lives. Their transformation and renaissance began that day at the shelter. The dogs had shown some fear aggression, and aside from that were virtually petrified. Each of them had sustained serious injury, both mental and physical, which had obviously created a posttraumatic stress disorder scenario. Their souls had nearly been sucked from their bodies and they needed an infusion of confidence, which could only be delivered by a Pack Leader, someone with confidence who, leading by example, would show them that they had nothing to fear. I would become their pack leader and with some simple leash training techniques, would allow them to shed their fear and look upon life with a sense of comfort. Neither of those dogs wanted to budge from their kennels and were poised to strike. I treat their growls as simple noise and their body language as impotent posturing. My goal is to get a leash around their neck as quickly as is safe and pull them out of the kennel with authority: they will not go on their own accord and giving them treats to try coax them and soften the situation not only didn’t work but got the other dogs riled-up.  Once the leash is in place we turn and go—it’s that simple. We don’t walk but trudge with the dog moving at our pace regardless. Trudging is to walk with purpose and with this simple demonstration of confidence in direction; the dogs begin to let down their guard and see the world again for the first time! Trudging with a dog is a crucial first step towards liberating a dog from fear. By dominating the situation with my confident body language, steadfast and deliberate movements and “won’t take no for an answer” attitude, it was just a matter of time before they were walking on a leash and had sense of freedom without fear, even love.

The next step was to load up in the Motor City Mutt Mobile and make our way to San Joaquin Veterinary Hospital (SVH) to have the dogs examined. San Joaquin is a critical ally in this fight for several reasons, not the least of which is that we can show up at virtually anytime during business hours and see our dogs immediately. Doc Willis determined that the wounds were superficial, not life threatening but took an x-ray of Clancy just to be sure. X-rays were clear and our pups would heal for a few days at San Joaquin before coming to the rescue for rehab. The staff at San Joaquin, led by our pal Andrea Bertolucci, knew exactly how to care for dogs that are going through a both physical and mental rehab. If we were to take Shadow and Clancy from the kennels of the shelter to the kennels of the vet and leave it at that, they could regress and even get socially more uncomfortable and potentially dangerous. At SJVH they receive a level of care that allows them to heal mentally, physically and even socially and that makes all of the difference! Both dogs continued to improve and were then ready for their transition to the rescue. Shadow came to live with me and Clancy at a foster home up the street. Shadow became, well, my shadow and there wasn’t much that we didn’t do together! We are training to run the Chicago Marathon again and Shadow routinely accompanied me on 4-5 miles jaunts.

After being my Shadow for nearly two months, our girl was adopted by a wonderful man named Robbie and his Mom, Lisa. This was an especially magical pairing because Robbie was from the same age as me, from the same neighborhood as me but had recently been released from prison after 12 years of incarceration. A reformed and gentle soul, Robbie was looking for a friend with whom he could continue his own spiritual rehabilitation. He found his soul mate in Shadow and she found the same in him. Both Robbie and Shadow needed help adjusting to a world that is scary and daunting but together it was all-possible. Undoubtedly, these two would walk a peaceful path together, back into a world that once had shown them only violence.

After a few weeks of blissful bonding between Robbie and Shadow, Robbie called me, and with controlled panic in his voice said, “Bro, I don’t know what to do. Shadow is coughing up blood.” We immediately sent Shadow to the hospital for x-rays and blood work. The x-rays revealed what none of us could imagine: Shadow had been shot some months earlier and had a large caliber bullet lodged in her chest. When the following morning came and her condition had worsened, the Mutt Militia kicked it into high gear! Holly and Rick – a couple of our most dedicated foster parents – volunteered to fly Shadow from Lake Isabella to as near to LA as possible, while I reached far and wide over the phone. I was referred to a hospital that is primed to deal with the kind of extremely specialized emergency surgery Shadow would need, albeit incredibly expensive. We got a page up and running, plastered it all over the social-mediasphere,  and generous pledges from across the globe started  pouring in. I was en route to Bakersfield from down South, and so flipped U-turn after the Grapevine and headed to Agua Dulce Airport. I met Holly, Rick and Shadow on the tarmac, swapped our burned puppy, Chance, for Shadow, and hit the road at the speed of life! Less than 45 minutes later, we arrived at VCA All Care Animal Hospital in West Los Angeles, where our brave girl would be seen by a leading specialist who was well qualified to help save her life. And by early the next morning, she and her team had removed a .40 caliber slug from Shadow’s body, along with one of the lobes of her lung.

Against all odds, including a severe bleed during surgery, Shadow survived!!! We needed to raise nearly 15k which seemed at first to be folly, or at least unattainable, but astonishingly we raised nearly 10k in a just a few days! Kern County stepped up the most (as usual) sending in donations from over 200 people. Shadow’s story reached far and wide as donations poured in from over a dozen states and a handful of countries.

Shadow is home now with Robbie and on the mend. She will make a full recovery and both she and Robbie will help us give back by touring Kern County and telling their story. We can tolerate these atrocities if we make effort to learn from them and to teach about them. If you are interested in being a part of the Mutt Militia, please visit and fill out a volunteer application.

Click here to help shadow and Marley’s Mutts:


Team DOG for DOG

by DOG for DOG Team
Team DOG for DOG

DOG for DOG and serval of today’s top athletes have joined forces to HELP DOGS IN NEED!!! Check out who is involved and what they are saying:

Pat McAfee is the Kicker for the NFL’s Indianapolis Colts. Along with helping dogs in need, McAfee also started the Pat McAfee Foundation, a non-profit that provides assistance to the sons and daughters of Military Personnel.

Pat McAfee

Demarcus Cousins is a Center for the NBA’s Sacramento Kings and a dog lover. Cousins not only helps dogs in need but also makes several charitable contributions in his teams town of Sacramento.

Demarcus Cousins

Screen Shot 2014-01-08 at 5.51.10 PM

Rob Van Dam is a world famous wrestler who holds the title of “World Champion” and is currently working for the WWE. When he’s not body slamming his components, he is helping dogs in need!

Rob Van Dam

Corey Brewer is a Small Forward/Shooting Guard for the NBA’s Minnesota Timberwolves and a passionate member of Team DOG for DOG!

Corey Brewer

Jason Pierre-Paul is a Defensive End for the NFL’s New York Giants. JPP works hard to push our movement forward and feed dogs in need. 

Jason Pierre Paul

Wilson Chandler is a Small Forward for NBA’s Denver Nuggets. Chandler loves dogs and wants to help in any way he can.

Wilson Chandler


Privacy Policy

by DOG for DOG Team

Thank you for accessing the website (the “Site”) of DOG for DOG. (“DOG for DOG “we” or “us”). At DOG for DOG, we are committed to protecting the privacy and security of your personal information. To learn more, please read this privacy policy that follows (the “Privacy Policy”).

This Privacy Policy describes the types of personal information we may collect, how we may use this information and when (under certain circumstances) we may disclose this information. This Privacy Policy also details the steps we have taken to secure your personal information. By visiting our Site, you accept the practices described in this Privacy Policy.

We are not responsible for the content on, or privacy practices of, any web site to which this Site links or that links to this Site.


DOG for DOG will not collect any personal information about you except when specifically and knowingly provided by you. Examples of such information are name, shipping and billing addresses, phone number, email address, credit card information and customer preferences data. Examples of ways in which we may collect such information from you include the following:

A. Registration and Ordering. Before using certain parts of this Site or ordering products, you must complete a registration form. When registering, you will be prompted to provide certain personal information, including but not limited to your name, shipping and billing addresses, phone number, email address, and credit card number. In addition, you may also be asked to provide your country of residence and/or your organization’s country of operation, so we can comply with applicable laws and regulations, and for your gender. These kinds of personal information are used for billing purposes, to fulfill your orders, to communicate with you about your order and this Site, and for internal marketing purposes. If we encounter a problem when processing your order, we will use the personal information to contact you.
B. Email Addresses. Some areas of the Site allow you to enter your email address for purposes including, but not limited to: registering for the DOG for DOG movement or opening a DOG for DOG account.
C. Cookies. Like most other websites, DOG for DOG uses cookie technology throughout this Site. A cookie is a small removable data file that is stored by your web browser on your computer. Cookies are used to provide customers with tighter security, customized content, tracking of orders and shopping cart items. Unfortunately, customers who turn off cookies in their browser settings will not be able to shop from this Site. However, customers who have disable cookies can still place orders over the telephone by contacting our customer service number at 1-855-448-3225. THIS SITE’S COOKIES DO NOT AND CANNOT INFILTRATE A USER’S HARD DRIVE TO GATHER A USER’S CONFIDENTIAL INFORMATION. Our cookies are not “spyware.”



We do not sell or rent information about our customers and all information provided to DOG for DOG remains absolutely confidential, except that:

A. We may share aggregate or summary information regarding our customers with partners, advertisers or other third parties. This data will never identify you personally.
B. We may share information with companies that provide support services to us (such as a printer, mailing house, fulfillment company or web host) or that help us market our products and services. This information may also be shared with marketers whose products or services we feel may be of interest to you. These companies may need information about you in order to perform their functions. These companies are not authorized to use any personal information we share with them about you for any other purpose.
C. We will use your personal information to communicate with you about your orders and deliveries, and we may send you a confirmation email when you register/place an order with us. Also, if you submit your email address to register for the DOG for DOG movement or to open a DOG for DOG account, we use it to deliver the information to you.
D. We may be required to disclose such information in response to subpoenas, court orders, requests from law-enforcement officials, or if we are otherwise required to disclose such information by law.
E. We may publicly disclose the name, city, and state of the winner of any online sweepstakes.



Shopping on the Site is easy, secure and worry-free. We have taken several measures to guarantee that your order and your credit card information are safe and secure. Our servers use Secure Sockets Layer (SSL), an advanced encryption technology that works with Microsoft Internet Explorer (version 3.0 and above), Netscape Navigator (versions 2.0 and above), and AOL (AOL 3.0 and above).

SSL is considered the industry standard and is among the leading software available to encrypt online transactions. Your personal information including your name, credit card number and address is encrypted so that it cannot be read as it is transmitted over the Internet. Regardless of these efforts, no data transmission over the Internet can be guaranteed to be 100% secure. Therefore, any information you transmit to us is sent at your own risk.


The Fair Credit Billing Act states that your bank cannot hold you liable for more than $50.00 of fraudulent credit card charges. If your bank does hold you liable for any amount up to the full $50.00, DOG for DOG will cover the entire liability, up to the full $50.00.

If you suspect unauthorized use of your credit card, you must notify your credit card according to its reporting rules and procedures.

Please note DOG for DOG will cover this liability only if the unauthorized use of your credit card resulted through no fault of your own from purchases made at DOG for DOG online shopping while using our secure server.


We do not intentionally collect personally identifiable information from children under the age of thirteen. If we become aware that we have collected personally identifiable information from a user of the Site who is under the age of thirteen, we will remove that child’s personal information from our files.


Upon your request, we will (a) correct or update your personal information; (b) stop sending emails to your email address; and/or (c) disable your account to prevent any future purchases through that account. You can make these requests by emailing your request DOG for DOG Customer Support department at Please clearly label the subject line “Opt Out / Corrections,” and do not email your credit-card number or other sensitive information.


The majority of information that we collect is obtained through our Site, and this Privacy Policy applies only to that online collection of personal information. We also collect information offline, where we also try to protect the privacy of your personal information. One example involves someone calling us to place an order or to ask questions. When someone calls, we will ask only for the personal information we need in order to place the order or to answer the question. When we need to store information (such as order information), we will enter it into our database through SSL encryption. (See the Protecting Your Information section above for more information).


We may change our Privacy Policy from time-to-time. We encourage you to refer to this Privacy Policy on an ongoing basis so that you understand our current Privacy Policy.


We welcome your questions, comments and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue at