DOG for DOG is a movement to help as many dogs as possible. With every purchase DOG for DOG gives an equal amount of food to dogs in need.

Post Your Paws For A Cause!

by DOG for DOG Team 1 Comment

A photo posted by on

UPDATE: We were so blown away by your support that our #DOGforDOGpaws campaign is now running for the entire month of June! Each week, we’ll donate a meal to a dog in need for every Instagram photo of your pup’s paws. Just be sure to add the tag #DOGforDOGpaws, so we can find you!

On Wednesday May 27th, we challenged our Instagram dog friends to post a pic of their paws, and in exchange DOG for DOG would donate a meal to a dog in need. We thought this would be fun, but we never thought this would be called “the next ice bucket challenge”!

When our friends at The BarkPost posted about our campaign, and was their first piece of content to make to trend on Facebook, after being shared over 55,000 times! And by the end of the first week, nearly 35,000 tiny, large, spotted, painted dog paws were tagged #DOGforDOGpaws promoting this campaign.

As the campaign came to a close on June 2nd, paw pics were popping up in our Instagram feed at a steady rate. Dog parents were just too excited about this campaign, so we decided to restructure the promotion, and allow those who were just finding out about #DOGforDOGpaws to be able to join our mission.

How can you get your pup’s paws involved? Post an Instagram photo of your pup’s paws before midnight on Monday, each week in June, to have it counted towards that week’s 1,000 meal donation! Remember to add the hashtag #DOGforDOGpaws, and DOG for DOG will donate a meal to a shelter dog. Keep an eye on our own Instagram account, we’ll have exciting #DOGforDOGpaw updates and news to bring to you every week! Let’s get those paws the air! 

A photo posted by Brutus & Mimi (@brutus_mimi) on

A photo posted by @toms on


The Fine Paw Print:
When do I have to post? One photo per Instagram user, per day. So post daily if you like! Each week, DOG for DOG will donate 1 meal for every pup paw on Instagram tagged #DOGforDOGpaws, up to 1,000 meals a week. Promotion ends June 30, 2015 at 11:59pm.

Do they have to be DOG paws? Uh, if you can fool us, then fine, we’ll count them. But we do know the difference between turtle feet and dog feet. (We’re lookin’ at you Rocket Larry.)

Where will the meals go? DOG for DOG donates to rescues and shelters like Villalobos Rescue Center, helping keep shelter dogs full and healthy with premium DOGSFOOD. If Villalobos can get every bowl of food donated, they save more than $300k a year! When a group like this can put their funds towards operating costs, like kennel upkeep, staff salaries, and vet bills, they can save more dogs.

How can I help even more dogs? (We know you’re wondering!) Just buy a bag of natural, made in the USA DOGSFOOD™ on and an equal amount of food will be donated Villalobos Rescue Sanctuary. Join the movement and help us feed dogs in need.

Help Feed the Dogs of Villalobos Rescue Center

by Lorna Ladd 0 Comments


villalobos brick dogfordog

Need to buy some dog food? Why not choose DOGSFOOD from DOG for DOG?

Today, when you buy a bag from, Villalobos Rescue Center will receive a matching donation of food from DOG for DOG!

In addition, later this month DOG for DOG will be donating even more food to this truly awesome rescue group. 10,000 pounds will be delivered to feed hungry dogs, which really makes such a huge difference to rescue groups which are often struggling to make ends meet.

During 2015 alone, DOG for DOG has donated over 60,000 pounds of food.
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Join the Movement & Help Us Spread the Word!

The number of dogs in shelters is growing daily to the point of over crowding and sadly, dogs are suffering from a lack of proper nutrition and care. It’s our mission at DOG for DOG to feed as many shelter dogs as possible!

Here’s how it works: You buy a bag of our food or treats, and we give a meal to a dog in need. You have to feed your dog anyway, right? So why not choose healthy food and treats that also give back? All of DOG for DOG’s food and treats are made in the USA using only high-quality meats, fruits and vegetables. Want to learn more? Sign up to receive information about our mission and products here:

Follow this link to feed the dogs of Villalobos Rescue Center!


Meet Mike Bateman, Sales Associate at DOG for DOG

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Meet Mike Bateman, Sales Associate at DOG for DOG


Growing up I never realized the importance of rescuing a dog.  We had a couple of dogs throughout my childhood but we would inevitably have to give them away because either my brother or I forgot to walk them, pick up after them or we were just “too busy”.

Today, I realize that it is not just about me taking care of the dog; but the dog actually takes just as good care of me as well.  Had I learned this when I was younger I would have had someone to talk with, cry with and celebrate all of my life altering events with in my adolescence.

Now we have three dogs that I get to do this with on a daily basis: Snoop, Stavros, and Cooper.  All three are rescues and all three found us at the exact right moment for the perfect reason.  My wife and I adopted Snoop within a month of being married.  We decided to adopt because we thought it was the right thing to do… but still didn’t quite understand the consequence of adopting.  Once we had a rescue dog, people would always ask, “what kind of dog is he?” or “how old is he?”.  It quickly became apparent that none of those questions mattered.  All we knew was that he was a puppy and he was black & brown, but what mattered was that he was an amazing animal that just needed a chance that almost no one was willing to give him.

Just a couple of months after getting Snoop we decided he needed a friend and we knew we wanted to save another dog, so we adopted Stavros.  Another adorable creature that was just left at the gates of the Humane Society one night because someone just wanted to get rid of it.  Stavros is one of the most fun, energetic and beautiful dogs I have ever seen and again, just needed a chance.

Lastly, we brought in Cooper as a foster.  Snoop had undergone surgery on his two back legs and would be immobile for 10 weeks and Stavros needed a friend, so why not foster a dog, right?  Well that didn’t work and while Cooper is by far the oldest dog in the brood, he is now the newest.

While all three dogs are wildly different from one another, they are all brothers and are definitely our children.  I feel they each know where they came from and where they were headed if they had not been given another chance, and make that up in the love they show for us.

Working at DOG for DOG has brought my awareness and passion for helping dogs in need to a crazy level where I have legitimately gotten mad at best friends for not adopting their new dogs.  Helping dogs has become a part of my DNA.  With so many of these pups coming within hours of the end of their lives, it is imperative that we all understand how important it is to save every one of them because they are each so special and have the ability to become children to each of us.

Now only if my mom would accept just dogs as grandchildren…

Meet Kelly Hannaford, Account Executive at DOG for DOG

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Meet Kelly Hannaford, Account Executive at DOG for DOG


My two rescue dogs, Zoey and Snoop, fill my home with love, miniature tennis balls and a constant need for a lint roller.   As with most people in our company, pets have been a huge part of my life for as long as I can remember. I blame my obsession of dog sweaters, silly animal related memes, dog shaming videos, and other dog-centric items on my parents!!  But in all seriousness, it’s because of them that I have such a passion for dogs and wanting to make a difference in their lives.

I’ve been told I’m just like my mom since before I was ten.  It recently dawned on me that it might actually be true. My mom usually floods my email with pictures of puppies and dogs that need a home.  And as a new Facebook user, she is an avid “liker” of all DOG for DOG status updates, pictures and blog posts (thanks mom!).  In being proactive, I found a way to harness my mom’s passion for pups.  Some people might say I am running a sweatshop out of her house… but I like to think that because of her, we are going to be able to help feed even more dogs in need!

My mom and I are very excited to officially announce the DOG for DOG, DOGSFOOD Reusable Tote!  These totes are handmade by my mom and we use leftover packaging that would otherwise be thrown out.   The really great thing is that for every tote sold, we will donate a meal to a dog in need!  So not only will you be carrying an awesome bag and helping to spread the DOG for DOG movement, but you’ll be feeding a dog in need!

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Here is my mom, Sherri, hard at work with one of her rescue dogs, Riley (the fluffball on the right). These totes are available on our website for $6.99 and make a great gift to your fellow dog lover this holiday season.

I’d also like to take the time to tell my mom how amazing you are, and thank you for always being my biggest supporter!


Meet Dakota Dunn, DOG for DOG’s Director of Giving

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Meet Dakota Dunn, DOG for DOG’s Director of Giving

IMG_8413I’ve always been the weird dog girl amongst my friends. The girl that will hang out with dogs instead of people at parties, or who creepily asks every stranger “can I pet your dog?”. In the office, I’m the weird cat lady…but that’s a different story.

From the day that I was born my family always had at least three dogs at all times. We also had multiple cats, birds, rats, rabbits, and the list goes on. We were the resident “animal house” on our block. If a wounded bird was found, or stray dog, the neighbors always brought them to our house and we would get them to the vet or adopted…or lets face it, keep them.

When I was ten, I had my first encounter with an abused and neglected dog that soon became “my dog” within our family. My mom and I had found a little puppy wandering aimlessly around our neighborhood. She was terribly thin, heavily matted and covered in scabies. I remember being extremely upset to see a dog in this condition and I made it my mission to personally nurse her back to health. My mom and I picked up the dog, took her to the vet and got her the shots and medicine she needed to start healing. During this process both my mother and I got scabies, which was unpleasant to say the least, but worth it since it meant that we could save a life. My mom let me name the puppy, so I called her Ginger after the book, Ginger Pye. Ginger was my love and I was blessed to spend 13 wonderful years with her by my side.

Not long after joining the DOG for DOG team, I adopted my English Bulldog, Danny. Danny was hit by a car and suffered a broken leg and hernia in her stomach as a result. She was surrendered to a shelter in that condition but was picked up by our friend Zach at Marley’s Mutts Dog Rescue and they got her into surgery to fix her leg. I adopted Danny shortly after she was released from the hospital and have had two of the best years of my life with her. Danny has taught me the importance of rescue and how many wonderful dogs there are out there that need homes.  I can’t imagine my life without her, and there are times when I look at her and am overwhelmed with love and joy that this stinky, snorting, stubborn little creature has come into my life. At the end of the day all she wants is love, which is – I think- what everyone wants.

The work I am doing with DOG for DOG helps to support my passion for animals and has opened my eyes to not only how bad the pet overpopulation rate in rescues and shelters is, but how hard the staff and volunteers at rescues and shelters are working to save the lives of animals that are sometimes hours away from being put down. I now understand the critical importance of education programs, the need for spay and neuter, and the impact of legislation in the animal wellness community.

I am proud to be a rescue pet owner and hope to rescue many more pets in my lifetime!

Meet Paul Rava, Controller and Operations Manager at DOG for DOG

by DOG for DOG Team 0 Comments
Meet Paul Rava, Controller and Operations Manager at DOG for DOG


Ever since I was a kid, dogs have always been a huge part of my life. Maybe it was all thanks to 101 Dalmatians, which I watched on a daily basis throughout childhood, or maybe it was because I always had fun playing with our family dogs.

It wasn’t until later in life that I realized having a dog wasn’t just a pleasant part of life, but an opportunity to find a best friend and to make a positive impact in the community. Throughout college I started to volunteer at rescues and shelters in the Los Angeles area, hoping to help out and learn a bit about giving back. What I quickly grew to learn was that each rescue and shelter is full of loving and motivated people with great intentions but often-limited resources. They are all working to help save dogs and they are all doing everything possible to make an impact.

As many of you know, it takes a lot of emotional strength to be involved at any shelter or adoption day event. To hear the constant stream of heart breaking stories and seeing the beautiful dogs looking for a forever home, we are all faced with two options: hope everything works out or take action and make a difference.

My decision was easy. I made a promise to myself that I would focus on making strides in my life to help these rescues and dogs in the best way I could. I immediately went out and spent a year in an Animal Behavior course and received my certification as a Certified Dog Trainer. The path to achieve this included working with one dog in particular, Phineas, who was a people-aggressive and dog-aggressive bully breed mix, and had been with his rescue for over a year. I worked with him on a weekly basis, and spent my time showing him a loving home and a promise for improved behavior.

Within weeks, I was able to successfully introduce Phineas to my dog, Slugger, with no issues. Phineas became the star of the obedience class I taught, excelling with his intelligence and eagerness to learn.  I had never experienced a greater or truer happiness than the day Phineas got adopted and left our rescue for his forever home. I was extremely sad to know I wouldn’t be spending as much time with him, but his new family was ecstatic and I knew he would be a great addition to their household. Phineas is just one example of the positive impact we are able to have in a dog’s life and the lives of the family members who adopt.

Slugger, my Boston Terrier, is a great daily reminder and representation of the pure love and joy that comes with having a dog as a true companion. He’s there with me whether I’m sleeping on the couch or out for a run (well…if he’s in the mood…) and I could not be more thankful for the positive energy that he has, every moment of every day in life.


Found Animals Gala

by DOG for DOG Team 0 Comments
Found Animals Gala

On Saturday, November 1, 2014 I was presented with an award from at the Found Animals Gala honoring the work that I am doing with DOG for DOG. Winning this award from Found Animals Foundation is something I will always cherish.  I can’t thank Dr. Gary and Alya Michelson, Aimee Gilbreath and everyone else at Found Animal Foundation enough for taking the time to honor me.  What really made me have to stop and catch my breath is the sincerity of this team that, at the end of  the day, really is the one deserving of all the honor.  They are truly making a difference in the lives of millions of pets and people.

When I started DOG for DOG it was based behind the belief that people are naturally good.  Groups like Found Animals simply reinforce this belief.

What really humbles me about all of this is the circle of people coming together to impact our world.  If you could only see my team and how hard they have worked from day one to make sure DOG for DOG could become a sustainable way to help pets.  If you could only see the volunteers that save abused, hungry, and scared animals.  If you could only see how many of our loyal followers feed and treat their pets DOG for DOG religiously so the donation items can go to help pets.  If you could see all of this like I do, you would wake up every day knowing that as long as there are passionate people like this, like YOU, we will find a way.

So thank you Found Animals Foundation and every single person that has ever taken even a small action to help an animals in a very big way!

I can’t implore you enough to simply take a small step and get involved with the Found Animals Foundation.  Go now and check them out…

-Rocky Kanaka


Rocky Kanaka accepting Found Animals awards from Ron Galperin, current Controller for the City of Los Angeles


Rocky Kanaka, Found Animals Director, Aimee Gilbreath, and Found Animals Founder, Dr. Gary Michelson


DOG for DOG Team (left to right): Sara Nishikawa, Kelly Hannaford, Rocky Kanaka, Dakota Dunn and Michael Bateman



by DOG for DOG Team 0 Comments

As a company with the mission to help dogs is need, we spend A LOT of time with shelters and rescue groups.  In that, we devote a significant amount of time making sure we better understand their needs so we can find ways to support them in their life saving efforts. We will forever be a company that learns and adapts in order to help with the problem of pet overpopulation and to promote education amongst the animal rescue community. One very important thing that continually rises to the surface is healthy all natural dog food is not just a want; it is a NEED!

Therefore I am excited to let you know that in our continued efforts to be a company that feeds dogs in need we, have made an update to our giving model.  Now for every DOG for DOG item that you purchase, we will donate that same amount in FOOD to a dog in need.

What does that mean exactly? It means that if you purchase a 14lb bag of DOGSFOOD w/Lamb & Brown Rice, then we will donate 14lbs of food. If you purchase a 7oz bag of DOGSTREAT Mini w/ Duck, we will donate 7oz of food. These donations of food are totaled together at the end of each quarter and make a huge impact for the rescues that are receiving them.

What food is being donated? All “donation food” is our award winning DOGSFOOD w/Pork & Brown Rice, so rescue and shelter dogs will receive the same high-quality, all natural dog food that you are feeding to your dogs!

While we already donate food when you purchase food we will now donate food when you purchase any of our items such treats or a t-shirt.  When you pick up a bag of our treats you may notice it says we donate treats for every bag sold.  While the transition will start occurring on our packaging, know that now when you buy a bag of DOGSTREATs, jar of DOGSBUTTER or any other DOG for DOG product, we will be FEEDING dogs in need!

As always, we thank you for your support and look forward to our continued effort to help dogs in need.



Rocky Kanaka

President and Founder